Energy retailers don't compete on price — they compete on confusion. Thousands of plans, deliberately complex discounts, and bait-and-switch offers designed to keep you overpaying year after year. Bill Hero sees through it.
As featured onABC News→
It's what happens when an industry stops competing on price and starts competing on complexity. Energy retailers have mastered this playbook — and it's costing Australian households billions.
Thousands of plans with conditional discounts, tiered rates, and time-of-use pricing — designed to make comparison nearly impossible without help.
Once you're on a plan, retailers quietly raise your rates. The longer you stay, the more you pay — sometimes $1,000+ more per year than new customers.
Headline discounts look great, but they often expire after 12 months. After that? You're dumped onto a high-rate default plan — unless you remember to switch.
When you can't compare, you overpay. Here's what the confusopoly is costing Australian households.
Average overcharge on a sub-optimal electricity plan
Of households are on a plan that isn't their best available option
Energy plans in the market — and they change every day
To subscribe and upload your first bill. Then we keep you on the best plan forever.
Forward your energy bill email directly, or upload a PDF through your account. Our engine automatically extracts all the details — no manual data entry needed.
Get personalised comparison results delivered to your inbox. See exactly how your current bill stacks up against every available plan in the market.
If the savings on your first bill comparison don't exceed the cost of your subscription, cancel immediately for a full refund. Risk-free.
We automatically compare every bill, every time. Continuous monitoring and switching assistance means you stay on the best-priced plan — without lifting a finger.
Bill Hero isn't a retailer. We don't take commissions from energy companies. We work for you — and only you.
We compare your usage against the full market — not a curated panel of 'partner' retailers who pay for placement.
We don't just check once. We monitor the market continuously and alert you whenever a better plan appears — before you overpay another quarter.
Australia's leading consumer advocacy group partners with Bill Hero because we share the same mission: fair markets for consumers.
Every quarter you wait is another quarter you overpay. Bill Hero makes switching simple — and we keep watching so you never have to think about it again.
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